Where Aesthetics Meets Ethics

It started in early 2012, over lunch at some faux French cafe in Hong Kong, with an idea of bringing together designers with a visionary approach, blending goodwill with aesthetics. We were fed up with the dirty business of fashion, the environmental degradation caused by the industry and the lack of respect towards people who make our clothes. United by the desire to find truly sustainable fashion that did good and looked good, we embarked on a 'let's see what's out there'designer search mission. Amazed and inspired by what we had found, we decided to bring them all under one platform and so A Boy Named Sue was born.

Our goal is simple to show that ethics and aesthetics are not mutually exclusive. We call it 'cool clothes with a conscience'.





The Building Blocks

The Pauline

Fit and flare in Italian eco wool that's been dyed with organics. Now 50% off!

Swing into the Season

The silhouette to carry you from one season to the next. Shop now



Follow us to meet our designers, preview the new collections, get behind our blogger collaborations!


Shop all Ace & Jig

Up to 50% off on the entire seasonal collection!

Best Leg Forward

A tailored, minimal trouser for staying in or going out. Made in Germany

Why Sustainability in Fashion Matters

We've started a collaboration with Conscious Magazine to talk about the importance of addressing sustainability and the environment in fashion.

Don't miss out!

Only the good stuff like new arrivals, organic sweet deals and subscriber-only sales. No spamming, we hate it too!